1. It is in no way free money: A Kickstarter campaign is a lot more work than you think it will be. From formulating your plan & running the campaign to shipping out the rewards, most people will tell you that a Kickstarter campaign is a full time job.
2. You need a strong plan before you start: You really need to think about each and every aspect of the campaign. Press, product, pricing, fulfillment and shipping. If you don’t have each area planned out, you will not be successful.
3. Do no neglect press: Depending on how much money you are asking for, you will need press to help you get the word out. Your friends and family can/will only do so much, the rest is up to you. I have heard of people with the goal of getting one piece of press each day throughout their campaign. Do not rely only on Facebook.
4. Price out everything to the last dollar: This is a painstakingly tedious task but you must make sure that you are aware of how much the campaign will cost you before you go live. Don’t get caught not making enough money.
5. Secure your first 30% and your team before you even start: It is really important to get to the 30% mark in your funding. So before you even begin your campaign, reach out to your friends and family and let them know this. Also, make it easy for them to reach out to their contacts by going ahead and writing up an email for them to forward on.
6. Have a back up plan: You may not get 100% funded. But you may get 80% which is pretty close. At that point, you can fund the rest of the campaign to “unlock” that 80%. The only stipulation is that you personally cannot provide that money. But you surely can get someone you know to do it and them pay them back.
7. Communicate, communicate, communicate: Be in constant contact with your backers during and after the campaign so that they feel appreciated and up to date on the progress of the project.
8. Make the best video you can: I can’t imagine supporting a campaign without a video. It just adds that personal touch that is what Kickstarter is all about. Hire someone to do it or don’t. Just work your butt off to make it as great as it can be.
9. Do not stop once your campaign is live: Continue to plug away once the campaign goes live. Answer questions and send updates, keep working on getting press.
10. Don’t let the emotional roller coaster get to you: It is up and down. Some days you may get 10% of your funding and some days 0% but you have to just ride the wave and try to stay calm. It’s hard but you can do it.