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INTRODUCING: RITZY GALA INVITATIONS

April 3, 2014

Ritzy save the dateRitzy Gala SuiteRitzy InvitationsaladGray Weddingflowerssigncakelightingtable
Introducing our Ritzy Gala Invitation Suite, from our Paper Cuts Album.

This suite was actually originally created for a wedding and then I adapted it into a gala invitation. My vision for the Paper Cuts Album was based on my experience selling invitations in a stationery store. I found more often than not, I was dealing with customers that were not able to envision how an invitation would look with their colors or for their event. It was very difficult to convey how different an invitation could be if you change the colors and fonts and how that could change the entire feel of the invitation. So many customers would just order an invitation just as it was in the book. And while there is nothing wrong with that, I wanted to figure out a way to help this type of customer out.

So I designed 11 invitation suites and each suite was then altered for a completely different event. Hopefully allowing the customer to see how transformed they could be.

And that is how we got here. A wedding invitation suite altered to fit a gala for a Botanical Garden. As this is technically a corporate event, I choose a more masculine color palette of peacock, slate & shimmer silver. (why do we automatically assume corporate=masculine?)

This is one of the few invitations that I show with the option of a folder. And this design is great for it because the point of the invitation sticks out once it’s inside the folder. It’s so cute I can hardly stand it. As always, I am showing a few images of the event that would fit this invitation. You can see the rest on my Pinterest Board. And don’t forget to head over and view the entire suite here.

photos 1, 2 & 3 by: Tin Can Photography | photo 4 by:  Jennifer Whitney | photo 5 by:  Juliet Elizabeth Photography | photo 6 by:  Maya Myers Photography | photo 7 by: Norfolk Botanical Garden | photo 8 by:  Cake Central | photo 9 by: Jack Conroy for K Street Kate | photo 10 by: Colin Miller |

INTRODUCING: RITZY GALA INVITATIONS was last modified: April 1st, 2014 by avis
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