In case you may have missed it, it’s election day here in the US. Maybe you haven’t been watching tv, I don’t know. But if you have been watching tv, you may have seen an ad that made you want to through your tv through the window. I have a very strong opinion about tv ads and politics but I will keep that to myself. Instead, I want to share with you a brilliant comment from Seth Godin. This is from his blog yesterday and it sums up what I want to say way more effectively than I could say it:
This year, fewer than 40% of voting age Americans will actually vote.
A serious glitch in self-marketing, I think.
If you don’t vote because you’re trying to teach politicians a lesson, you’re tragically misguided in your strategy. The very politicians you’re trying to send a message to don’t want you to vote. Since 1960, voting turnouts in mid-term elections are down significantly, and there’s one reason: because of TV advertising.
Political TV advertising is designed to do only one thing: suppress the turnout of the opponent’s supporters. If the TV ads can turn you off enough not to vote (“they’re all bums”) then their strategy has succeeded.
The astonishing thing is that voters haven’t figured this out. As the scumminess and nastiness of campaigning and governing has escalated and the flakiness of candidates appears to have escalated as well, we’ve largely abdicated the high ground and permitted selfish partisans on both sides to hijack the system.
Voting is free. It’s fairly fast. It doesn’t make you responsible for the outcome, but it sure has an impact on what we have to live with going forward. The only thing that would make it better is free snacks.
Even if you’re disgusted, vote. Vote for your least unfavorite choice. But go vote.
Seriously, go vote.