I have been reading a lot of blog spots about the upcoming National Stationery Show and I thought I would share my thoughts on why I’m not attending this year. This is a picture of me at the NSS last year, which was my first year attending. You can read my post show thoughts about last year’s show here. First off, I just got back from an exhausting week of partying and hanging out with family so I know there is no way I would be able to muster up the energy to go to NYC this weekend, but aside from that, there are some very concrete reasons I am not in attendance this year:
- I invested a sizable (for my little comany) amount of money in attending the show and traveling to NYC last year
- I did not make this money back. It is hard to put a value on contacts and networking, but I think that I can honestly say after a year, my investment was not returned
- I am investing my money else ware this year: my invitation line & advertising
- I thought long and hard about myself and my company last year. I thought about my personal strengths which translate into my company’s strengths since I’m the only one here most of the time. I decided to play to my strengths for a year and see if that yielded a better return.
- I realized that my greatest strength is my one on one relationship with customers. I am very good at customer service and moreover, I love that part of the job.
- I really dislike dealing with stores. I really dislike having to call them and beg them to pay me. I know that it may sound self indulgent to say that, but having your own business is a very self indulgent thing to do anyways. That is why I started my own business, so that I could do what I want the way I want most of the time.
So, in a nutshell, I decided to play to my strengths this year and deal with my end customer one on one and see if this is the road my business should take. I think that going to the NSS last year was invaluable and so much fun, but I think it was a bit premature for me. I will get into wholesale more actively one day, but probably only after I can hire someone to manage it for me.