So in preparation for NSS, I made 400 catalogs. I didn’t give away all of them at the show, so I am just now getting to sending the rest of them out. I know, it’s been months since the show and I am still dealing with it. And pretty soon, it will be time to start thinking about next year’s show. If you want some good beginner’s info about NSS from someone who’s been there, read this and this.
If you are wondering how you might put together a catalog on the cheap, here’s how I did it. I first of all designed the entire thing myself. Here is a look at each spread::
I put my logo and contact information on each page as well as made sure each page was numbered. I designed the catalog to be one 11″x17″ sheet folded in half which is an 8.5″x11″ final size which is standard catalog size. Then I went to xpedx and picked up a whole lot of paper. 1600 sheets to exact. Then, and here’s the sneaky part, I went to the office of a friend of mine and used their heavy duty printer to print the catalog. I know, I know, but you gotta do what you gotta do to save money sometimes. Then I hand folded each sheet, organized them into the correct order and stapled them together with one of these. So overall, 400 catalogs cost me $100.
You can also go the route of an electronic catalog like this. Or just a pdf that can be downloaded from your website. I am going to work on these ideas because I think the use of paper is silly. Of course you still want to have something printed up for NSS to hand out. It could be a line sheet or just a postcard with some of your designs and contact info.
Okay, so now you’re asking “Where did you get all those stores’ info to mail them catalogs?” Well, some were contacts from NSS, but most are from a list that I spent about a week putting together. I just went to other stationery websites that are of a similar style to mine and jotted down the shops their stationery is sold in. Then I just cross referenced by searching for them on the internet. This is also how I got most of the addresses since not all websites share that info. Lots of time I’ll shoot the shop and email or phone call to ask if I can send a catalog, but not always. You can also do something like this, which I thought was brilliant.